Disclaimer: Loom is only available on Google Chrome
I’m definitely an early adopter when it comes to new and exciting technology and strategies. Since the emergence of video in marketing and social media, I have tried and tested a ton of video products all promising to make it easy and simple.
Well, I think I’m in love.
For the past two years I’ve been using a product called BombBomb which was built with the real estate industry in mind. And it worked great and still does. There’s really nothing I don’t like about it… except the price.
At $99/mo, it is definitely not cheap for a seemingly simple service like video recording but the proof is in the pudding.
I know for a fact that sending personalized videos to new leads has helped convert quite a few leads over the past 2 years, so the return is definitely there.
Now, since we know that implementing videos in your lead generation and conversion strategy is a great investment, let me introduce you to my new favorite video recording tool that you’re sure to love too.
Loom Video Recorder
I’m gonna cover the main features of Loom, what it can do and how today’s real estate agent can use it in their business to increase conversion and the overall client experience.
Screen recording or “capturing” is an amazing tool to have at your disposal, and there are definitely a few good options on the market but Loom is hands down my favorite for a few reasons.
It’s free ninety-nine
My go-to screen recording software used to be Camtasia, but unless you’re a student or educator, it’s gonna set you back $199. Now, it’s definitely a great tool that you could just about do anything with, but it’s overkill for the average user.
Loom makes it super easy to get your video in front of the right people. Aside from the amazing Gmail integration, which I’ll go over soon, you can share directly to Twitter, Facebook, Gmail and/or embed the video in your website right on the video control bar with the click of a mouse.
One of the things I don’t like about using Youtube is the privacy aspect (the ads is the #1 reason I don’t use YT though). Loom has a really cool privacy option built right into the video controls that allows you to give each video a password.
People won’t be able to view the videos without a password, which is perfect for when your sharing personal information in your videos.
Viewers are able to interact with you by leaving comments right in the video viewer. It makes it easy to exchange thoughts or notes on the video that you’re sharing. There is also a really cool feature that allows viewers to comment at a specific time stamp in the video.
It wouldn’t be complete without stats but surprisingly there are indeed video hosting options out there that don’t show you the stats! Geez right, but don’t worry because Loom puts them right front and center.
Now, that you’re sold on it click the link below to sign up for a free account and give me some referral juice.