This is the 'stack' of tools that I use to design, build and deploy website projects.

Table of Contents

  • Web Hosting
  • Domain Name
  • Genesis Framework
  • Genesis Addons
  • BeaverBuilder Page Builder
  • BB Ultimate Addons
  • Social Warfare
  • Yoast SEO
  • Typeform (or NinjaForm)
  • Kraken Image Optimization
  • Jetpack Plugin
  • Updraft Plus

Web Hosting

Choosing the right host, is hands down one of the most important decisions when first building a website. Over the years I've tried over too many hosting providers and I only recommend one now.

WP Engine

I never knew what I was missing in terms of hosting until I found WP Engine. I'm currently writing a blog post on the exact reasons why I moved all of my sites from Flywheel to WP Engine that I'll link to here when I'm done. It will have before and after speed tests and other metrics.


Simply the best, fastest and most reliable WordPress hosting available. Amazing customer support, one-click installs, nightly backups & staging. Just to name a few.

Landing Page Builder

With creating landing pages you have 2 options.

Paying a monthly fee for a landing page provider or paying a one-time fee for a page builder plugin for your website.

You can probably tell which option I recommend, and it's not just because of the cost.

The combination of tools I'm gonna explain below are all you need to create beautiful landing pages that are built directly into your website (can you say SEO) and have all the features that you get from a product like

Beaver Builder

This is hands down the best page builder plugin for WordPress for many reasons but that's a whole other post.

Here the gist of it:

  • Super easy to install & use
  • Blazing fast code
  • Beautiful templates
  • One time cost

Check it out at the link below:

Beaver Builder Plugin

Ultimate Beaver Builder Addons

The name really is fitting. This plugin is the ultimate addon for Beaver Builder. For real, it's amazing and I've tried them all. The fine people behind this plugin have put a lot of work into it and it shows.

The extra modules and templates you get access to are worth their weight in gold.

Click the link below:

Ultimate Addons for Beaver Builder

Image Optimization

One of the most common causes of new & amateur website creators pulling their hair out is site speed or slowww site speed.

I don't know about you but I literally won't wait for a website to load if it takes more than 4-5 seconds at the most.

Have you seen the recent study that Amazon released on the correlation of their web page loading times and their sales?

Amazon found every 100ms of latency cost them 1% in sales or for every 1 second in latency, they lost $1.8 billion dollars in potential sales.

Now here's where comes in.

One of the biggest reasons that Amazon has to focus so much more on site speed is due to the crazy amount of photos that are served on each and every page that loads. is the best out of all the other popular options I have tested.

I'll be doing a full review on the image optimization plugins currently available on the market.

Domain Name(s)


There are obviously a ton of domain name providers but I can tell you that with 100% certainty that where you buy your domain can determine if your website setup experience is a painless and easy one or a soul crushing and difficult one.

For those reasons, I only use now.

Aside from the beautiful interface and painless processes for updating your domains and DNS settings, Hover is the only domain provider that hasn't sold my email to the highest bidders.

Every other place I've bought domains, I all of a sudden begin getting spammed to spend money for my new domain.

Save yourself the hassle and use

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